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Innovation in Billboards to Attract Attention
kuchhBillboards have been one of the oldest and the most prevelent tools for outside promotion. But today one sees hundreds of them in a day and it is becoming increasingly tough for marketers to make...
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From Taditional AIDA to Engagement Marketing
The communication mix and the touch points for the same are identified according to the objectives that marketers aim to achieve at a particular stage in the buyer's purchasing process. Traditionally,...
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Great Ad: American Express
http://www.youtube.com/watch?v=7UfGpt-0nccInnovative advertising is what you need to make an impact, to break the clutter. American Express did just that to great succes in this advertisement. A highly...
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Print Ads for Pedigree Light
Came across a couple of print ads for Pedigree Light. Very creative indeed! Must see...
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Even the Church needs to Market itself!
It is a well known fact that the popularity of the church has been on the decline. Probably the biggest challenge facing the Pope is to revive the glory of the church that it has been losing of...
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Difference between Word of Mouth, Viral Marketing and Buzz Marketing
Ever tried finding out the difference between the terms “Word of Mouth”, “Viral Marketing” and “Buzz Marketing”? Not many have. And not many know whether there is any difference at all! In an article...
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Billboards by ActionAid India
ActionAid is an international anti-poverty agency working in over 40 countries, taking sides with poor people to end poverty and injustice together.In India, they are working with more than 300 civil...
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What a Successful TVC Needs....
The aim of any TV Commercial (TVC) is to perform well on three accounts:1. Engagement2. Communication3. PersuasionThe first job of a TVC is to Engage the viewers. How good the engagement was can be...
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Where to have a PoD for your Brand!
Whenever we talk about positioning a brand, the first two concepts that come to our mind are Points-of-Parity (PoPs) and Points-of-Difference (PoDs). In order to have a distinct differentiated...
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This Ad Touches your Heart and Soul
http://www.youtube.com/watch?v=nhwIFbB5iuoIneffable. I shall not give any descriptions here because words cannot match the class of this creation.I suggest you watch the ad at least twice to appreciate...
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Identify Network Hubs for Word-of-Mouth Marketing
The structures through which Word-of-Mouth spreads are similar to networks as shown in the figure below. There are certain hubs that are connected to other nodes and it these hubs that spread word of...
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Very Strong Tape by Penline, Malaysia
Penline is a Malaysian stationary company. They have been coming up with creative and high-impact outdoor and print advertisements for a considerable amount of time now.Here are some samples from their...
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Heat Activated Urinal Billboards
The world of Interactive Advertising is endless. It was innovative to see Urinal Advertising changing the face of interactive advetising. But HAUB (Heat Activated Urinal Billboards) have taken it to a...
View ArticleMultilevel Marketing (aaproach companies like Tupperware and Avon follow) is...
Buzzis nothing but all the word-of-mouth that exists about a product. This buzz travels through invisible networks where each node is a person.(see...
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Bhopal Medical Appeal Campaign : A Testimony to the Power of Advertising
Here is one of the eight ads from the Bhopal Medical Appeal Campaign that have been doing rounds in the west since 1994.Many people say that these ads are too long, and that no one has either the time,...
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Product Patronage Matrix
Product patronage Matrix is an interesting concept that was introduced by Louis P. Bucklin in his book titled 'Retail Strategy and Classification of Consumer Goods'.Product Patronage Matrix builds from...
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PRIYAGOLD Valuation by Brand Finance... But How is this Valuation Done??
Recently, the valuation of Surya Foods’ flagship brand PRIYAGOLD was done at Rs.1200 crores. This gave the Noida-based food company reason to cheer before the company floats an IPO later this year.The...
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Avon Nail Fortifier: Print Creative
Carrying on with the tradition of acquainting you with some of the best print creatives of the world, here is one that was used in Sao Paulo, Brazil to advertise Avon Nail Fortifier. I personally...
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Customer Satisfaction and Customer Loyalty
It is being observed across the world that customer satisfaction has little correlation with customer loyalty. 80% of customers who defect to competitors score themselves as “satisfied” or “very...
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Contextual Marketing: Arrive Alive Tries it Out!
Contextual Marketing, as the term suggests, means creating an impact using the right product with the right message when the consumer is the right frame of mind. The term traces its roots to internet...
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Post-it® Note Persuasion: A Sticky Influence
In a recent study by Randy Garner from Sam Houston State University it has been shown how a personailzed "Post-It" note along with a questionnaire or any response sheet can increase the probability of...
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Applying Aristotle's Philosophy to Branding!
"More than hard assets, branding has more to do with the soft assets of an entity (generally a product or a service)". This statement looks very obvious today. But this was not always this obvious....
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Vaseline: Outdoor Advertising for the Blind
Vaseline has taken outdoor advertising to a new level with this one!! How many FMCG brand managers would care to take an extra initiative and market specifically for the visually impaired?? Well, this...
View ArticleBrand Equity – What exactly is this!!
‘Brand Equity’ is a very often used and misused phrase. This phrase is present in almost every text that one reads about marketing in general and branding in specific. But how many of us know what...
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Brand Equity Unfolded
In the last post we have seen a general definition for ‘Brand Equity’. Once that has been understood, now it is time to look at what Brand Equity technically means.The Equity of any Brand can be said...
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